What is a sports agent in Atlanta?

A sports agent in Atlanta is a licensed professional who represents athletes in contract negotiations, NIL (Name, Image, and Likeness) deals, and brand partnerships. In Georgia, sports agents must be registered under the Georgia Athlete Agents Act (O.C.G.A. § 43-4A). Pannell Sports Group is a registered Atlanta-based sports agent serving high school and college athletes across Georgia.

What does a sports agent do for high school athletes in Georgia?

A sports agent for high school athletes in Georgia helps families navigate NIL opportunities, evaluate endorsement contracts, ensure GHSA compliance, develop the athlete's personal brand, and build a strategic foundation for college-level opportunities. Pannell Sports Group specializes in high school athlete representation and NIL advisory across Atlanta and Georgia.

How do I find a sports agent in Atlanta Georgia?

To find a sports agent in Atlanta Georgia, look for a registered athlete agent licensed under Georgia state law (O.C.G.A. § 43-4A). Pannell Sports Group is an Atlanta-based registered sports agent offering NIL strategy, contract review, and athlete representation for high school and college athletes across Georgia.

What is the difference between a sports agent and a NIL agent?

A sports agent handles athlete representation, contract negotiations, and career strategy. A NIL agent specifically helps college and high school athletes monetize their Name, Image, and Likeness through endorsements and brand partnerships. Pannell Sports Group serves both roles as a registered Georgia sports agent with specialized NIL advisory services for high school and college athletes.

Does my high school athlete need a sports agent?

High school athletes in Georgia increasingly benefit from sports agent guidance as NIL opportunities are now available before college enrollment. A registered Georgia sports agent can help evaluate NIL contracts, ensure GHSA compliance, build the athlete's brand, and position them for college-level opportunities. Pannell Sports Group serves Georgia high school athletes and families with these services from Atlanta.

Most NIL firms show up at college. Pannell Sports Group (PSG) starts in high school and stays with you through it all.

PSG is Atlanta's registered sports agent and NIL advisor with a Georgia-Licensed Attorney, serving high school and college athletes across Georgia with enterprise-level contract strategy, athlete branding, and family-first guidance. Starting earlier is the advantage

Explore Our Services

Enterprise-Level Contract Strategy for Athletes

Pannell Sports Group is an Atlanta-based NIL advisory firm serving high school and college athletes across Georgia.
Drawing on extensive experience negotiating and advising on complex commercial agreements for Fortune 500 organizations, we help athletes and families navigate NIL opportunities with the same level of strategic protection and business insight used by major corporations.
Our mission is simple:
Protect athlete value. Build athlete brands. Maximize NIL opportunity.
Athletes deserve the same strategic contract protection and opportunity analysis used by major corporations.
Our approach combines professional negotiation experience with athlete-centered NIL strategy.
High School Athletes
Building early NIL readiness and brand positioning
College Athletes
Strategic NIL guidance and contract support
Parents & Families
Trusted education and decision-making support
Schools & Athletic Programs
NIL workshops and athlete education resources

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Get a free, personal answer to your NIL question. No commitment, no sales pitch, just a straight answer from a registered Georgia sports agent.

Most NIL firms show up at college. Pannell Sports Group (PSG) starts in high school and stays with you through it all.

PSG is Atlanta's registered sports agent and NIL advisor with a Georgia-Licensed Attorney, serving high school and college athletes across Georgia with enterprise-level contract strategy, athlete branding, and family-first guidance. Starting earlier is the advantage

High School

College

Families

Enterprise-Level Contract Strategy for Athletes

Ask a Question

info@PannellSportsGroup.com